An advertising staple, the halfpage is a reliable asset in any digital campaign and puts your brand messages front and centre. The halfpage is a IAB standard creative. Viewability 70+
Features
Gallery (see spec's Mrec Gallery)
Video is permitted (video product rules apply)
Lead Times
Standard Build: 3 business days prior to live date
HTML5 Build: 5 business days prior to live date
Deliverables
Guardian Hosted
JPG/ PNG/ GIF Images for standard 300x600 / Halfpage
HTML5 best practice, build for DFP/GAM and include backup image (JPG,PNG,GIF) of same dimensions
Click URL/tracker (mandatory) and Impression tracker (optional)
3rd Party Hosted
3rd party tags as per the below specifications
Certified third-party hosted vendors only
Product Rules
The Half page is available on desktop and tablet only.
Include a 1px solid border
Animation can loop twice (play through 3 times)
Reporting
Clicks, Impressions and CTR
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